As I Am stands as an innovative, award-winning haircare brand, offering a line of natural products to enhance your hair's inherent beauty. Tailored for curly, textured, and oily hair, their formulations incorporate all-natural ingredients like coconut oil and royal jelly. Enjoy vibrant, healthier hair with As I Am's ethical, cruelty-free approach, sourcing ingredients responsibly. From the Classic Collection for textured hair to the Long & Luxe Range for curls and the Dry & Itchy Scalp Care for sensitive scalps, As I Am combines natural elements with scientific innovation for premium, affordable haircare.