This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from vibrantcrown.co.uk (Website).

Personal Information We Collect

When you visit the Website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies stored on your device. Additionally, as you browse the Website, we gather information about the web pages or products you view, as well as the websites or search terms that led you to the Website. This collected information is referred to as "Device Information."

When you make a purchase or attempt to do so on the Website, we collect specific details from you, such as your name, billing and shipping addresses, payment information, email address, and phone number. This information is referred to as "Order Information." In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

We collect Device Information using the following Technologies

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your nae, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information.” When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information we collect primarily to fulfill orders made through the Website. This includes processing payments, arranging shipping, and providing invoices and order confirmations. Additionally, we use Order Information to:

• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide information or advertising related to our products or services, in line with your preferences.

We use Device Information to enhance and optimize the Website, analyze how our customers interact with the Website, evaluate the success of our marketing and advertising campaigns, and screen for potential risks and fraud.

Sharing you personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that our data collection and use practices on the Website are not altered when a "Do Not Track" signal is detected from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or request the deletion of your personal information. To exercise this right, please contact us using the contact information provided below. Please be aware that we process your information to fulfill contracts and pursue legitimate business interests. Your information may also be transferred outside of Europe, including to Canada and the United States.

Data Retention

We will retain your Order Information for our records when you place an order through the Website unless you request the deletion of this information.

Minors

The Website is not intended for individuals under the age of 16.

Changes

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. The effective date of the policy will be revised accordingly.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at admin@vibrantcrown.co.uk or by mail using the details provided below: